Technical SEO refers to the process of optimizing a website’s technical aspects to improve its visibility and ranking in search engine results pages. This includes optimizing website speed, mobile-friendliness, website architecture, schema markup, and more. Technical SEO is essential for any website to ensure that search engines can easily crawl and index the website’s pages, leading to increased traffic and higher search engine rankings. By prioritizing technical SEO, website owners can lay a strong foundation for their website’s overall SEO strategy.